"Influencers" were paid up to €15,000 each per media gig by Failte Ireland last year.
Social media personalities are being increasingly targeted by the State tourism promotion agency to spread the word about different parts of the country as exciting tourism destinations.
Figures released to Social Democrats TD, Catherine Murphy, by the Department of Tourism, reveal that leading influencers, sports stars and TV personalities have been cleaning up, with five figure sum cheques being signed regularly for single jobs over the past two years.
