Irish Doctors for the Environment have slammed Bord Bia’s €8 million meat and dairy trade mission to Asia.
The Irish food board launched campaigns to sell dairy, beef and lamb to countries including Japan, Singapore and Vietnam on a ministerial-led tour earlier this month.
IDE outlined their concerns in a letter to Bord Bia, saying promotion tagline “Ireland, Working with Nature” was “not only misleading, but grossly misaligned with necessary actions to ensure food security, climate action and sustainable development”.
