Irish consumers spent an additional €2.9 million on beer and lager over the last four weeks during the hot weather, experts have revealed.
Findings from Kantar, which is an insights and consulting company, said punters also forked an extra €1.9 million on chilled burgers and grills while €1.2 million was spent on fresh sausages.
They also found that grocery inflation is at its lowest levels since the start of the year and revealed consumers were buying less per trip to supermarkets but shopping more frequently.
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Emer Healy, Senior Retail Analyst at Kantar, said: “Irish consumers enjoyed longer warmer days during the last four weeks and took the opportunity to crack out the barbecues.
“As a result, they spent an additional €2.9m on beer and lager, €1.9m on chilled burgers and grills, and €1.2m on fresh sausages.
“With the cost-of-living crisis bringing change to traditional shopping and eating behaviours, people are also thinking more about what they eat and how they cook at home.
“As shoppers look for easier meals with less waste, sales of total chilled ready meals shot up by 20% with shoppers spending an additional €2.9m year-on-year.”
She added: “This latest drop in grocery price inflation will be very welcome news for consumers, although it is too soon to say if this is the ceiling as inflation rates are still much higher than we have previously seen”
“Over the 12 weeks to 11 June 2023, take-home grocery sales increased by 11%, with consumers turning to shopping little and often to help manage household budgets.
“The percentage of packs sold on promotion also increased to 25.8% compared to 24.7% last year, showing shoppers are carefully choosing promotional items to help them to make ends meet.”
