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The Conversation
The Conversation
Adam R. North, Early Career Researcher, Religions and Theology Department, University of Manchester

Iran’s AI memes are reaching people who don’t follow the news – and winning the propaganda war

Screenshot of an AI-generated video produced by Iran's Explosive Media. Explosive Media/X

A Lego-style Iranian military commander raps over a gangster beat: “Our inbox is flooded with Americans saying they don’t watch the news. They listen to our songs instead since your media is full of shit.”

This is the opening line of an AI-generated video which is part of Iran’s meme campaign – built around Lego-style animation and rap soundtracks, which have accumulated billions of views online. The line captures the strange reality of contemporary politics: news is often most effectively disseminated not through journalism but humour, memes and entertainment.

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