NEW DELHI: With the Tata IPL nearing the finals with 17 matches left, the cricket fever has set a new record in viewership, according to the official broadcaster, Disney Star.
The broadcaster said it continues to achieve remarkable viewership milestones on the broadcast channel, Star Sports, with the TV reach of the first 51 matches at 51 crore, a 5% growth over the previous highest in 2019, according to the latest data released by BARC.