NEW DELHI: IPL chairman Arun Dhumal envisions a remarkable growth trajectory for the league's media rights, projecting a potential surge to an impressive $50 million over the next two decades. This optimistic outlook is contingent on the league's commitment to continual innovation and responsiveness to fans' interests.
As of the current scenario, the IPL commands a substantial media rights value, reaching $6.2 billion (approximately Rs 48,000 crore) for a five-year period commencing in 2022.