NEW DELHI: The IPL media rights for the next five-year cycle, which might fetch the BCCI over Rs 50,000 crore, has also attracted interest from international broadcasters like Sky Sports UK and South Africa's Supersport, who have reportedly picked up bid documents.
Some of the known names that have already picked up the ITT (invitation to tender) are Viacom-18, Zee Entertainment (allowed after withdrawing cases against BCCI), Sony, Dream11, Star (current rights holder), making it an intense battle.