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The Times of India

Sport

K Shriniwas Rao | TNN

IPL media rights sealed at Rs 48,390.50 crore: Disney-Star get TV, Viacom digital; Times Internet gets overseas rights

Viacom Disney IPL Times Internet Internet BCCI JV Viacom18 Walt Disney Co India

MUMBAI: The Walt Disney Co., Viacom18-led JV and Times Internet have turned out to be the big winners in the Indian Premier League (IPL) media rights e-auction for the 2023-27 cycle that concluded over a period of three days on Tuesday evening.

By the time the e-auction was done, the BCCI - parent body that runs the IPL - was laughing its way to the bank, having pocketed a handsome Rs 48,390.50 crore across the four buckets sold.

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