The Indian Premier League’s media rights auction witnessed robust bidding for TV and Digital rights of the Indian sub-continent with the valuation of per match of the cash-rich league being earmarked at more than a whopping ₹100 crore.
With the bidding going into the second day, the cumulative valuation of the media rights could well touch a staggering ₹50,000 crore mark, which will be one of the biggest in terms of global rights across any sport.
Four out of the seven players in the fray – Viacom18, Disney-Star, Sony, and Zee were involved in a near seven-hour slugfest that remained inconclusive with Package A (India TV Rights) and Package B (India Digital Rights) cumulatively fetching upwards of 42,000 crore ($5.37 billion approximately) and still counting.
