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The Times of India
The Times of India
Sport
K Shriniwas Rao | TNN

IPL media rights in focus: BCCI settles for e-auction, digital war cry to get louder

MUMBAI: Five years after the Indian Premier League (IPL) last raised big-bucks and escalated from being cricket's most prized property to becoming one of the world's hottest sporting leagues, it is time for T20's greatest road show to stamp its authority once again.

The much-awaited media rights tender to grab the broadcast rights of the league will come out in the second week of February - tentatively between 10th and 12th. The BCCI has decided to go ahead with an e-auction and "transparency", says the cricket board, will once again remain the keyword in the entire process.

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