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The Times of India
The Times of India
Sport
ANI

IPL media rights e-auction shows how big the game is in country: Sourav Ganguly

Sourav Ganguly IPL BCCI Board of Control for Cricket in India Cricket Mumbai Star India Viacom18

MUMBAI: Following the conclusion of the IPL media rights auction 2022, Board of Control for Cricket in India (BCCI) president Sourav Ganguly said that the event shows how strong the game is in the country.

The TV and digital rights for the 2023-2027 cycle went to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday.

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