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The Times of India
The Times of India
Sport
PTI

IPL Media Rights deal fetches Rs 48,390 crore revenue; Viacom18 ends Disney Star's monopoly

IPL Viacom18 Disney Star BCCI Jay Shah New Delhi Star India

NEW DELHI: The BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023.

While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C, paying another Rs 2991 crore.

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