By the time the first day of e-auction for IPL's media rights for the next five-year cycle (2023-27) concluded on Sunday, it was clear BCCI was in for one of the biggest media rights bonanzas in the world of sports.
The day saw the cricket board pocket Rs 43,050 crore (around $5. 5 billion) - a Rs 26,050 crore ($3. 3 billion) hike from the previous rights cycle-taking IPL's per match value at over Rs 104 crore ($13. 4 million) past English Premier League's corresponding figure of $11 million.