NEW DELHI: Brand IPL seems to have witnessed a big comeback in terms of ad volumes this season, with the average advertising volume per channel per match increasing by 20% over the 2023 edition. The revival is significant as it comes after a 50% drop in IPL 16 over its previous year.
Food biggie, Parle Products dominated the ad share topping the list of advertisers with a 10% share during IPL 17, according to data from TAM Sports, a division of TAM Media Research. Last year, the list was led by Dream11.com.
