The Indian Premier League (IPL) has achieved decacorn status, with an overall brand value surpassing the $10 billion mark. Currently standing at $10.7 billion, the IPL's brand value has seen a remarkable 28% increase from $8.4 billion in 2022.
A report from brand valuation consultancy Brand Finance reveals that the IPL's total brand value has skyrocketed by 433% since its inception in 2008. This exceptional growth is attributed to several factors, including a $6.2 billion (INR 48,390 crore) media rights deal, an expansion of the central pool of IPL revenues, the addition of two franchise teams and the resumption of full stadium attendance in 2023 post the Covid-19 pandemic.
