Japan, the United States, and South Korea are the cheapest of the 41 markets where Deutsche Bank tracks the 256-gigabyte (GB) iPhone 17 Pro, and Japan's $1,121 (£835) undercuts every rival. Türkiye sits at the other end on $2,592 (£1,930), more than analysts expect Apple to charge for its first folding iPhone, which is forecast to arrive in September.
The figures come from the bank's research arm, the Deutsche Bank Research Institute, whose 2026 'Mapping the World's Prices' survey compares the same handset across 41 markets in US dollars. The UK ranks 23rd at $1,476, in line with the £1,099 on Apple's own UK store. The US benchmark stands at $1,181 (£880), and Apple set the model's American sticker at $1,099, a $100 rise on its predecessor, at the September 2025 launch.
