Samsung and Apple’s long-running rivalry spilled onto social media as Samsung Mobile US took several digs at Apple during its “Surprise and Shine” event on X. Samsung has used social media to poke fun at Apple during product launches for years. The company has previously targeted Apple’s camera features, sleep tracking and other iPhone updates.
Samsung posted a series of comments within minutes of Apple’s announcements, taking aim at the iPhone 18 Pro and the newly unveiled iPhone Duo. Some of the posts have crossed one million impressions.
