Apple's iPhone 18 Pro price update is already raising eyebrows after analyst Ming-Chi Kuo and fresh supply-chain estimates suggested the upcoming handset could cost as much as $1,399 when it launches later this year, driven largely by surging component costs that are, in effect, bleeding cash from Apple's margins.
The warning signs have been building for weeks. Apple confirmed earlier in June that price increases are likely across its product range, with chief executive Tim Cook acknowledging pressure from rising memory chip costs, though he stopped short of naming specific devices or figures. That ambiguity has now been filled, at least in part, by analysis from The Wall Street Journal and research firm TechInsights.
