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Tom’s Guide
Tom’s Guide
Technology
Richard Priday

iPhone 18 Pro may not get the price hike you were worried about — here's why

Apple Jeff Pu MingChi Kuo Tom Guide
IPhone 18 Pro leak-based render, showing the rear cameras.

Great news, Apple fans: the iPhone 18 Pro and iPhone 18 Pro Max may defy the odds later this year and dodge the price hike we all feared was coming.

GF Securities analyst Jeff Pu writes in a new investment note (seen by MacRumors) that, according to new research, there should be no change in pricing from the iPhone 17 Pro and iPhone 17 Pro Max. That would mean starting prices of $1,099 and $1,199, respectively, for the next-gen iPhones.

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