Apple is about to reshape the smartphone market. According to industry analyst Jeff Pu, the company's long-anticipated foldable iPhone will finally debut this September, sharing the revolutionary A20 Pro chip with the iPhone 18 Pro and iPhone 18 Pro Max — signalling the dawn of a new era in mobile computing.
The move marks a dramatic shift in Apple's product strategy. Rather than launching the entire iPhone 18 lineup simultaneously, the tech giant will stagger releases, with the standard iPhone 18 and more affordable iPhone 18e models not arriving until spring 2027. This deliberate split strategy underscores Apple's confidence in its premium foldable, even as the company refines its broader smartphone portfolio.
