Apple’s upcoming iPhone 18 Pro series could arrive with a higher price tag as the company faces rising costs of memory chips and other components. While Apple has traditionally kept launch prices stable for several iPhone models, analysts believe the next Pro lineup may see a noticeable increase when it is unveiled, likely in September 2026.
The expected price jump comes after Apple CEO Tim Cook indicated that rising costs could make price increases difficult to avoid in the coming years. With memory and storage components becoming more expensive due to demand linked to artificial intelligence, buyers waiting for the iPhone 18 Pro and iPhone 18 Pro Max may have to prepare for a bigger budget.