It’s easy to spot the new iPhone 17 Pro in the wild. Though it comes in a choice of three colours, including a silver and a deep blue, it’s the cosmic orange that stands out a mile. It’s certainly the colour to have this year.
While popular phones and gadgets regularly come in wilder colours, it’s usually the black version that gets the biggest sales. So the fact that there isn’t a black version of the iPhone 17 Pro is a statement in itself. Maybe it’s the most Apple decision to date. After all, the biggest selling point of its iPod range was less about the 1000 songs in your pocket and more about those white wired headphones, which stood out from a sea of black versions at the time.
