Now that the dust has settled from the iPhone 15 launch, it’s time to look at what Apple could be doing in 2024. Rumors have been rampant about a potential “Ultra” phone that would seemingly supplant the Pro series as the top-of-the-line model. That could be one of the possibilities as we inch closer to the fall when Apple holds its usual iPhone launch event — when an iPhone 16 Ultra may debut.
There's another potential direction, though, and it revolves on a form factor that Apple has yet to tackle. I’m referring to a foldable phone rumored to be called the iPhone Flip — and something I’ve been personally wanting to see. After years of using Samsung’s foldable phones, like the Galaxy Z Flip 5 and Galaxy Z Fold 5, the foldable form factor has proven to have huge appeal. Apple desperately needs to respond to this growing market, which already saw a shakeup in 2023, as OnePlus and Google came out with foldables of their own.
