It's getting harder to make your smartphone stand out from the crowd, even if you've got one of the best phones out there. Everything from display refresh rates to camera specs has evolved to become nearly identical from one phone to the next, and if one device offers a particularly clever software feature, it won't be long before rival handsets adapt some version of their own.
That's the challenge facing Apple as we get closer to the likely iPhone 16 release date in September. Indeed, from the sound of iPhone 16 rumors, the biggest potential changes — some larger screen sizes for the iPhone 16 Pro models, new chipsets and Capture buttons for everything — are the sort of improvements you'd expect to see, but not the kind that get the heart racing.
