Ever since ChatGPT burst onto the scene, companies have been tripping over themselves to add AI to their products in a way that makes the virtual assistants traditionally found in smart speakers look like dunces by comparison. Google and Microsoft have already jumped on the bandwagon, but Apple has been slow to show any tangible products.
But that may not matter by the end of the year. behind the scenes, the wheels are in motion to help the iPhone 16 unleash the full power of artificial intelligence. There’s reportedly an “edict” at Apple to ensure that iOS 18 is packed “with features running on the company’s large language model”, and just this week Tim Cook told shareholders that the company will “break new ground in generative AI” later this year.
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