The iPhone 15 may not sell in the enormous quantities some expected, says Apple supply chain analyst Ming-Chi Kuo in a forecast on Apple's next shareholder earnings report.
Even though the iPhone 15 family is expected to launch in just over a month, Kuo says market expectations are not especially strong for the new phones. He initially writes that "2H23 shipment forecasts for Apple’s hardware products in 2H23 are almost universally weaker in 2H23 than in 2H22," a category that encompasses the new iPhone but also any other devices Apple ships during that time, including any other gadgets that may also debut during the Apple September event.
