As I write this, we’re less than four weeks away from Apple’s next iPhone event, believed to be taking place on September 12. And the rumors are stacking up high when it comes to new features we’ll see on the iPhone 15 and the iPhone 15 Pro. But the biggest rumor isn’t even about hardware, it’s about economics.
As multiple reports have made clear, Apple is fixing to increase the price of the iPhone 15 Pro and 15 Pro Max (which may become the iPhone Ultra) handsets to shore up revenue in the face of a projected slump in smartphone sales. An investor note from Barclays analyst Tim Long (via MacRumors) put the figure at $100 to $200 on top of what users paid for the iPhone 14 Pro and iPhone 14 Pro Max. Until now, Apple's Pro-grade iPhones all started at $999 or $1,099 for the Pro and Pro Max models (since the 11 Pro in 2019) respectively, although other markets (including the U.K.) saw a small price increase last year.
