Drake University is suing fellow Iowa-based education centre Des Moines Area Community College (DMACC) over the letter 'D'. The bizarre move comes as a result of DMACC using a similar bold varsity style font in its new branding, which Drake claims infringes on its trademark identity that has been used since 1902.
There's no right way to design a logo, but often it's best to carve out an identity that stands out from the competition. But while there are certainly similarities between the two parties' logos, in my opinion trademarking the letter 'D' seems like quite the stretch.
