
A new report into Apple’s rumored iOS 18 AI shift has revealed that Apple will focus on tools to improve the daily life of iPhone users, rather than its answer to ChatGPT, when the software is unveiled in June.
Ever since the explosion of AI in the public domain last year, rumors have indicated that Apple is frantically trying to play catch up to rivals like Microsoft, Google, and OpenAI, allegedly spending “millions of dollars a day” on its own answer to ChatGPT. Bloomberg’s Mark Gurman has been at the forefront of these rumors, most recently reporting that Apple is in discussions with Google to bring Gemini AI to iPhone in a landmark deal. Now, Gurman has tempered expectations.