
When it comes to AI, Apple needs to play catch up, especially if the company intends to impress people with new features coming to its iPhone 16 later this fall. Naturally, AI, or Apple Intelligence, was a major talking point during the WWDC 2024 keynote speech —
Obviously the pressure is on for Apple to make AI on the iPhone a success. This comes after the industry saw a surge in AI-powered features onboard phones like the Google Pixel 8 and Samsung Galaxy S24. Apple can’t afford to sit back any longer, especially since many of these AI features in phones have proven to be helpful and practical to use.