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Total Film
Total Film
Entertainment
Jordan Farley

Invincible creator Robert Kirkman says MCU-style superhero storytelling isn't "novel" anymore, which is why box office is down "The audience is a little bit more discerning"

Invincible season 4.

It'll be news to no one that the Marvel Cinematic Universe is on something of a downswing. While there's still plenty of excitement around upcoming releases like Spider-Man 4 (which is currently drip-feeding its new trailer) and Avengers: Doomsday, the box office is down – in fact, 2025 was the first non-pandemic year since 2011 that a Marvel Studios movie wasn't one of the top 10 highest-grossing movies of the year.

But the MCU isn't the only game in town, and neither is James Gunn's DCU. Over on Prime Video, Invincible – the animated adaptation of Robert Kirkman's comic of the same name – has quietly been going from strength to strength, despite (or perhaps because) it does superhero storytelling a little differently than what audiences might be used to from Marvel.

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