Investors are in a race to acquire music rights. Here’s why they should be looking to Broadway instead in 2023

Photo of the opening night curtain call for "Into the Woods" on Broadway (Credit: Bruce Glikas - Getty Images)

You may have heard the adage about Broadway: “You can make a killing; you just can't make a living.” Of course there’s potential for blockbuster returns à la Hamilton—but it’s been often reported that barely 20% of productions return even their initial investment.

So why should you read any further?