Blue Apron Holdings will live to see another day, but not as an independent business. Marc Lore’s Wonder Group has closed its $103 million acquisition of the pioneering meal kit delivery company.
All 165 Blue Apron employees have joined Wonder Group, which has bought the Blue Apron brand and marketing. The company will operate as a subsidiary of Wonder Group, according to Linda Findley, president and CEO, who has also joined Wonder. In September, Wonder, the food and restaurant company founded by Lore, agreed to buy Blue Apron for $13 a share.
