When he was running Intuit’s TurboTax and QuickBooks businesses, Sasan Goodarzi had a startling realization: No matter how much work the company put into helping people calculate their own taxes or keep their own books, they didn’t really want to do those things at all.
“I realized that building out a platform for our customers to do the work was not actually the future,” he recalls. “The future was, it’s done for you.”
