Intuit CEO Sasan Goodarzi is quick to explain why he's placed artificial intelligence (A.I.) at the center of his company, the corporate parent of online financial tools like TurboTax, Quickbooks, and Credit Karma. “We think A.I. is the largest platform shift since electricity and the internet, and we think it's actually more dramatic than that,” he told Fortune’s Jeremy Kahn at the Fortune Brainstorm A.I. conference in San Francisco on Monday. "It's not a side gig,” Goodarzi said.
Intuit currently pairs A.I. with customer information already on file to tailor more specific financial advice and products for users. For example, Goodarzi said, Quickbooks can predict a small business’s projected cash flow and then recommend financial advisors that suit the firm's performance. If A.I. predicts a strong quarter, Quickbooks might suggest a small business financial advisor that can help with expansion planning. If projections are less rosy, Quickbooks might direct the client to resources for securing additional business loans.
