Financial software firm Intuit on Wednesday unveiled an artificial intelligence assistant for its product lineup. But INTU stock wavered on the news.
The Mountain View, Calif.-based company said its Intuit Assist offering will provide personalized, intelligent recommendations to help consumer and small business customers make smart financial decisions.
Intuit added the new generative AI-powered assistant to TurboTax, Credit Karma, QuickBooks and Mailchimp.
The company said it fine-tuned Intuit Assist to solve tax, accounting, cash flow, personal finance, and marketing challenges. Also, the tool uses the company's own financial large language models.
INTU Stock Is A Tech Leader
"With the introduction of Intuit Assist, we're taking a giant step forward in powering prosperity for all," Chief Executive Sasan Goodarzi said in a news release. "We're creating a future where we do the hard work for small businesses and consumers to fuel their financial success, helping them achieve their dreams."
He added, "Leveraging our vast amounts of rich data and years of investment in AI and GenAI, we're unlocking the power of our platform to reimagine AI-assisted customer experiences."
On the stock market today, INTU stock alternated between modest gains and losses. It closed up a fraction to 550.95.
INTU stock surged after Intuit reported better-than-expected results for its fiscal fourth quarter on Aug. 24.
Further, INTU stock is on the IBD Tech Leaders list.
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