"What, exactly, is going on with Gap?" I Slacked a coworker last May. I'd just written an article covering its curveball gig designing a red-carpet shirtdress for Anne Hathaway. Weeks before that, I'd noted Da'Vine Joy Randolph attending the 2024 Met Gala in a bespoke Gap denim dress, arm-in-arm with Gap Inc. creative director Zac Posen. Between those "Gap couture" sightings, it seemed like the home of khaki pants, logo sweatshirts, and flared jeans I knew from my childhood mall had grown bigger fashion ambitions since Posen joined in February 2024. But those goals weren't exactly clear beyond the occasional bespoke look for an A-list client—until now.
Gap is unveiling GapStudio, the shoppable counterpart to its slate of custom pieces for the likes of Demi Moore and Cynthia Erivo. Collection 01, the 51-piece first offering, intends to "sculpt and refine" the brand's stable of down-to-earth American classics: like denim, cotton poplin shirting, and khakis in all cuts. While the draping and tailoring are upscale, the pricing is still accessible. Pieces begin at $78 and max out at $248.
