There inevitably comes a time in a celebrity’s life when they look around and think: “you know what the world needs? Another beauty brand.” Following in the footsteps of almost every female star before him, this week Brad Pitt launched an prohibitively expensive skincare line. That’s right: the manic, sexy posterboy of the Nineties, has officially entered his wellness phase.
Le Domaine is what he (or his marketing team) describes as science-meets-nature genderless skincare essentials. The Serum is £290 and The Cream is £240. Made from grape varieties found on his Chateau Miraval estate in Provence, the organic, vegan and earnest nature of the products feel a little, well, Goopy — and Pitt isn’t shy about where he got his inspiration.“I love what Gwyneth’s done [with Goop]. She is still a really dear friend and she has built this empire. In fact, come to think about it, she was probably the first one who got me to even wash my face twice a day.”
