At Atti Culture, the philosophy is simple. “We work with authentic characters who tell real stories,” says OfRo (Rohith Abraham), music producer and head of this Chennai-based record label.
This is probably what helped him find Asal Kolaar (Vasantkumar P) amidst a sea of rappers at a talent exposition event at a local Chennai park back in 2019. “There was just something about him,” says OfRo.
The two artistes along with Atti Culture’s co-founder Ken Royson, are behind one of Tamil independent music scene’s most viral songs — ‘Jorthaale’. Asal Kolaar’s foot-thumping number, has clocked over 50 million views on YouTube. Members of the Chennai Super Kings team have shaken a leg to it while trying to guess the meaning of the song. It has also been used in the Tamil film Rudhran starring Raghava Lawrance.
