WPP plc (WPP) and The Interpublic Group of Companies, Inc. (IPG) are two prominent advertising agencies. WPP is a London-based creative transformation company that provides communications, experience, commerce, and technology services internationally. The company also advises clients that are seeking to communicate with a range of stakeholders—from consumers to governments and the business and financial communities. In comparison, IPG in New York City offers consumer advertising, digital marketing, communications planning, media buying, public relations, specialized communications disciplines, and data management services.
In the digital era, companies’ increased focus and spending on achieving a solid digital presence to maintain their business momentum has accelerated the growth of the digital advertising industry. Offering cost-efficient services, big data analytics, self-serve sites, and other advanced advertising solutions should enable the industry to grow substantially. Also, advertising services provided by popular search engines and social media companies, like Alphabet Inc.’s (GOOGL) Google and Meta Platforms Inc. (FB), make the industry highly competitive. The global digital advertising market is expected to grow at 13.7% CAGR to $1.45 trillion by 2030. So, both WPP and IPG should benefit.
