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Evening Standard

Business

Simon Hunt

International travel bounceback helps lift WH Smith sales

WH Smith has been boosted by the bounceback in the global travel market (John Stillwell/PA)
(Picture: PA Wire)

WH Smith’s transition to an international travel retailer appears to be paying off after the firm posted revenues which soared past pre-pandemic levels.

Sales at the firm’s ‘travel’ stores – which include train stations, service stations and airports – were almost 30% ahead of pre-pandemic levels in the six months to August, led by strong results at its North America stores as holidaymakers resumed international travel.

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