A digital marketing firm has expanded its international reach by acquiring a business in New Zealand. Birmingham-based Inspired Thinking Group (ITG) has bought out marketing technology business Brand Machine which is based in Auckland.
The deal will help ITG accelerate its growth plans in the Asia-Pacific region where Brand Machine has worked with clients such as carmaker Hyundai and Kiwi Bank. Founded by Andrew Mitchell in 2013, the company has been a tech-reselling partner of ITG for the past five years.
The acquisition comes six months after Castle Bromwich-based ITG was acquired by UK private equity firm Bridgepoint since when it has launched a new 30,000 sq ft purpose-built photography, video and TV studio in the city.
