New research by Very reveals interest in health and fitness boomed this January, with searches for products like exercise bikes up as much as 58% on the previous six months, as consumers knuckled down on their New Year’s Resolutions.
Residents of Durham are amongst some of the UK’s most fitness conscious, viewing sports and fitness products on Very in greater numbers than residents of far bigger cities like Belfast and Edinburgh.
The e-commerce business analysed trends relating to nearly three quarters of a million searches undertaken on its site for the month of January and found that interest in many home exercise products has outstripped July to December levels for the past three years, including 2021’s lockdown period when consumer interest in fitness was thought to be at some of its highest levels.
