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Technology
Madeline Ricchiuto

Intel's new CEO Lip-Bu Tan has a retro vision for Intel's future, but is nostalgia the key to success?

Robots putting together transistors.

We’re only a few months into 2025, and we’ve already seen some major shakeups in the computing industry. Despite tariff wars, foundry expansion, and general market instability, Intel has a bold new plan for the future: nostalgia.

Yes, Intel is resurrecting the classic “Intel Inside” marketing strategy you may remember from the '90s.

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