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Fortune
Fortune
David Meyer

Intel's in trouble as Nvidia and AMD reportedly prepare Arm-based desktop CPUs

Pat Gelsinger, CEO, of Intel Corporation (Credit: Tom Williams—CQ-Roll Call, Inc/Getty Images)

Arm up nearly 7%. Nvidia up 5%. Microsoft up 2%. Intel down over 3%. It’s not hard to spot the winners and losers from yesterday’s reportage of Nvidia preparing to (re)enter the desktop CPU market, using Arm’s architecture rather than Intel’s platform.

First Reuters and then Bloomberg reported that both Nvidia and AMD—Intel’s traditional rival in CPUs, and Nvidia’s in GPUs—were quietly working on Arm-based desktop CPUs. While Nvidia’s stock rose on the reports, AMD’s slipped by more than 1%, perhaps indicating investor nervousness at the prospect of facing down $1-trillion Nvidia in yet another market. (AMD is trying to loosen Nvidia’s firm grasp on the high-end AI chip market, and as always there are those GPUs.)

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