Ever since Intel launched its ‘Intel Inside’ campaign in 1991, its brand identity has become inseparable not only from PCs that contained its processors but also from PCs and ICT at large. Much has changed in the last 30 years, however, and PCs and ICT themselves have become inseparable parts of today’s world. So at its Vision 2025 event in Las Vegas, Intel introduced its new brand identity that connects Intel Inside to the roles that machines running Intel CPUs, as well as their owners, play in the world around us.
“That’s the power of Intel Inside” is the centerpiece of Intel’s new brand identity. It brings back a familiar 'Intel Inside' theme from the 1990s while highlighting the role that the company, its partners, and its customers play in the modern world. By reintroducing the phrase with a new purpose, Intel emphasizes its vital role in the industry.
