What you need to know
- Intel is making its ‘most significant brand update in 15 years’ to its consumer processor lineup.
- The company is dropping ‘i’ and generational messaging in front of the Intel Core brand.
- Intel is introducing a new ‘Intel Core Ultra’ branding for “the most advanced client offerings.”
- Intel is also updating branding around Evo and vPro with Intel Evo Edition and Intel vPro Enterprise, and vPro Essentials.
- The branding changes will take effect with Intel’s next-gen Meteor Lake chips in the latter half of 2023.
