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As part of a massive round of layoffs that will ultimately impact thousands of global employees, Intel (INTC) announced it would cut 529 Oregon workers effective July 15. This comes as part of an overhaul under new CEO Lip-Bu Tan, who was hired to turn around Intel’s chip business. The news caused investor spirits to soar immediately, driving Intel’s stock over 7% higher on July 8 as the market digested the expected cost savings and fresh start for operations.
The radical pivot underscores the seriousness of Intel’s challenges in catching up with rivals like Taiwan Semiconductor Manufacturing (TSM), Advanced Micro Devices (AMD), and Nvidia (NVDA) in advanced chip design and production. While broader market trends and demand for artificial intelligence keep reshaping the chip-manufacturing business, Intel’s going back to the “basics” under new management aims to spur wiser execution and restore its competitive lead.