Intel will not be entertaining any projects that do not promise to double its money going forward. Michelle Johnston Holthaus, CEO of Intel Products, announced at Bank of America's global technology conference that Intel is no longer approving new projects that cannot be proven to earn at least 50% gross margin "based on a set of industry expectations."
Holthaus explained Intel's new risk-averse policy as "something that we probably should have had before, but we have it now so that product doesn’t move forward; you actually don’t get engineers assigned to it if it’s not 50% or higher gross margins moving forward."
