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The Conversation
The Conversation
Helen Colby, Assistant Professor of Marketing, Indiana University

Insurance warning signs in doctors’ offices might discourage patients from speaking openly about their health

Have you ever noticed a sign in a doctor’s office saying that you may have to pay extra insurance costs if you discuss additional problems with your physician?

If so, you’re not alone. As health care spending continues to rise, providers are being asked to warn patients about any potential unexpected costs – for example, insurance charges for additional services at an otherwise fully covered annual wellness visit.

A sign labeled 'Attention: Important insurance information' reads 'Our office does NOT want you to be surprised by a bill, but we must ALWAYS report to your health plan the actual services rendered.'
The sign that inspired it all. Helen Colby
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